Acura
Future state vision, strategy, and service blueprint for the battery electric vehicle
Project type
Design Research
Service Design
Video Production
Team
Design Directors x 2
Design Lead
Service Designers x 2 (me)
Visual Designer
Business Strategists x 2
Program Manager
Timeline
3 months
Objective
Nike has long been an established, best-in-class leader in the world of athletic and streetwear apparel and products. But Nike depends on third party retailers, such as a Dick’s Sporting Goods (DSG), to augment their national market footprint and sell a higher volume of products in both online and brick and mortar channels. Nike approached us to better understand their customers that shop at DSG specifically, in order to design a mobile app that could elevate the DSG shopping experience and improve how Nike’s tour de force brand shows up in DSG stores.
OBJECTIVE